AcquisitionOct 20, 2026Pending
Hot🇺🇸 United States
BBrazeSSalesforce
Technology › Software
Enterprise value$5.66BEnterprise value
AnnouncedOct 20, 2026
ConsiderationCash
StructureOne-step merger
RegionNorth America
Cross-borderNo
Contingent paymentNo
Overview
Salesforce agreed to acquire Braze for approximately $5.66 billion in enterprise value, with Braze Class A stockholders receiving $47.50 in cash per share.
Deal rationale
The acquisition is intended to combine Braze's real-time engagement and AI decisioning capabilities with Salesforce's Marketing Cloud, CRM, and Data 360 to deliver more personalized customer engagement.
AI-generated from the SEC filingPendingTechnology › SoftwareUnited StatesNorth America
Timeline
Valuation and terms
| Equity value | Undisclosed | |
|---|---|---|
| Enterprise value | $5.66B | Headline figure |
| Consideration | Cash |
Advisors
Buy-side
JPJ.P. Morgan
Sell-side
QPQatalyst Partners
Parties
Target
BBraze
- Headquarters
- United States
- Ticker
- BRZE
Acquirer
SSalesforce
- Headquarters
- United States
- Ticker
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