CCaptivate Holdings, LLCNCNational CineMedia, Inc.

Overview

National CineMedia entered into a definitive agreement to acquire Captivate Holdings, an operator of digital video elevator and lobby advertising in North America, from Generation Partners for an enterprise value of $275.0 million. The deal is funded with new committed term debt.

Deal rationale

The acquisition combines NCM's cinema advertising network with Captivate's office and residential screens to create a leading premium video and digital out-of-home platform with cross-selling opportunities, synergies, and diversified revenue.

Timeline

1. AnnouncedAug 11, 2026

   Imported from prototype record 361, unverified

   Filing
2. ClosedSep 18, 2026

   Closing reported in Form 8-K filed 2026-09-21.

   Filing

Valuation and terms

Advisors

Parties